Goodrich Eastside 10 IMAX
In an industry that thrives on technology and innovation, movie theaters are stepping up their game to remain competitive, and the Eastside 9 theater in Lafayette is no different. The Goodrich Quality Theater underwent major renovations and added a giant IMAX studio to the location. All the studios received upgraded power recliner seating and state-of-the-art digital projection and sound. The remodeled lobby now features self-serve ticket kiosks, updated restrooms, an expanded concession stand with new hot food options, and a Screen Taps bar for moviegoers 21 and over, serving beer, wine and mixed drinks. Due to adding the additional IMAX studio, the theater updated their name to the Eastside 10 IMAX. The newly renovated location is sure to attract movie-lovers of all ages with the addition of the 75-foot-wide IMAX screen.